Quick comparison
Shortlist first, details second. Always double-check current pricing and plan limits on the vendor site.
| Tool | Best for | Setup time | Pricing | Why it’s here | Watch-out |
|---|---|---|---|---|---|
| Unbounce Top pick | Testing + iteration | 1–2 hours | Paid | Best when you run experiments as a habit | More moving parts to maintain |
| Leadpages | Quick pages for offers | 1 hour | Paid | Less setup friction; easier handoff | Limited for complex layouts/testing |
| Instapage | Larger teams + approvals | Half day | Paid | Strong collaboration workflow | Can be overkill for small agencies |
How we picked
- Optimized for agency workflows: delivery visibility, client collaboration, and handoffs.
- Prioritized low-friction setup and sane permissions (so you actually adopt it).
- Checked reporting and “share with clients” realism (not just feature checkboxes).
- Included a clear watch-out for each option to avoid bad fits.
We refresh guides when pricing/features shift. Always verify current terms on the vendor site.
Unbounce
Best for: agencies that treat landing pages like a growth loop
Choose Unbounce when your clients pay you to improve conversion, not just publish pages.
- A/B tests and iteration are first-class.
- Best fit for lead‑gen agencies with repeatable offers.
- Use templates, but keep room for experimentation.
Leadpages
Best for: agencies shipping straightforward pages at speed
Choose Leadpages when you want fewer decisions and faster publishing for simpler offers.
- Great when you’re launching a campaign and moving on.
- Less risk of clients breaking complex setups.
- Pairs well with a lean marketing stack.
Bottom line
Start with the Top pick if it matches your workflow. Then sanity-check the watch-outs (permissions, reporting, plan limits) before you commit.
FAQ
When should I choose Leadpages over Unbounce?
When you’re not running frequent experiments and you want simpler setup + fewer knobs.
Will Unbounce slow my team down?
Only if you over-engineer. Start with a tight template and run a small number of tests.
Do I need both?
Usually no. Pick one default for your agency and standardize delivery.