Pick based on what you’re trying to control
Most agencies don’t fail because the tool is missing features — they fail because the tool becomes “too much”. Pick the simplest tool that still enforces: ownership, next action, and client visibility.
Quick comparison
| Tool | Best for | Watch out |
|---|---|---|
| Plaky | Simple boards for agency delivery and handoffs | Keep workflows minimal; avoid too many custom fields |
| Trello | Pure kanban and lightweight client-facing boards | Reporting/portfolio features are limited without add-ons |
| Asana | More structure (tasks, timelines) without going full enterprise | Can get complex if you overuse projects/tags |
Plaky
Best for: agencies that want a clean delivery board with minimal setup and clear accountability.
- Great when you want a board that new team members can understand in 5 minutes.
- Works well for “one board per client” or “one board per service line”.
- Pair it with your SOP/templates so the board stays consistent.
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Trello
Best for: teams that want the simplest kanban flow and strong “card-based” habits.
- Very low friction adoption.
- Good for client-facing status boards (simple, readable).
- Plan for add‑ons if you need reporting at scale.
Asana
Best for: agencies that want more structure than a board (tasks, timelines, dependencies) but still want it approachable.
- Great when you manage multi-step delivery across roles.
- Strong for planning; keep day-to-day execution simple.
- Be disciplined about projects and tags to avoid sprawl.
Bottom line
If you want the simplest “agency delivery board” that your team will actually keep clean, start with Plaky. If you already have strong card habits, Trello is a safe default. Use Asana when you need a bit more structure without going heavyweight.