Quick comparison
Shortlist first, details second. Always double-check current pricing and plan limits on the vendor site.
| Tool | Best for | Setup time | Pricing | Why it’s here | Watch-out |
|---|---|---|---|---|---|
| Webflow Top pick | Design-led builds | 1–2 days | Varies by plan | Great control + reuse | Learning curve |
| Unbounce | Conversion pages | Half day | Varies by plan | Fast experiments | Not a full site platform |
| Instapage | Campaign pages + testing | Half day | Paid | Fast A/B workflows | Can get pricey |
| Leadpages | Template-first landing pages | 1–2 hours | Paid | Fast to launch | Less flexible than Webflow |
| Carrd | One-page sites | 1 hour | Varies by plan | Ridiculously fast | Limited complexity |
How we picked
- Optimized for agency workflows: delivery visibility, client collaboration, and handoffs.
- Prioritized fast setup and simple ownership/permissions (so you actually adopt it).
- Checked integrations and reporting (so you don’t build a spreadsheet on the side).
- Included a clear watch‑out for each option to avoid bad fits.
We refresh guides when pricing/features shift. Always verify current terms on the vendor site.
Webflow — best when you want design control and reusable systems
Where it shines
- Flexible design + components
- Agency-friendly templating and reuse
- Good performance when built well
Common gotchas
- Learning curve if you’re new
- Set naming conventions so projects stay maintainable
Pick it if…
- You care about design polish and scalability
- You build multiple pages/sites for clients
Skip it if…
- You want drag-and-drop with zero learning curve
Unbounce — best for marketers shipping landing pages fast
Where it shines
- Built for conversion landing pages
- Quick iteration/testing workflows (check plan details)
- Great for campaign pages
Common gotchas
- Less suited for full multi-page websites
- Plan limits can matter at scale
Pick it if…
- Your work is campaign-driven and you iterate often
- You want a landing page tool, not a full CMS
Skip it if…
- You need a full website platform
Carrd — best for simple, cheap one-page builds
Where it shines
- Extremely fast to publish
- Great for MVPs and simple lead pages
- Low cost (check plan details)
Common gotchas
- Not ideal for complex sites
- Limited CMS/content workflows
Pick it if…
- You need a quick, simple page today
- Budget is tight and requirements are minimal
Skip it if…
- You need complex layouts, CMS, or many pages
Bottom line
Webflow is the best default for agencies that care about polish and reuse. Unbounce is great when you’re running campaigns and iterating fast. Carrd is perfect for simple one‑pagers and MVPs.
FAQ
What’s the best landing page builders for a small agency?
Start with the Top pick in the quick comparison, then sanity‑check the watch‑out against your workflow and budget.
How long does it take to set up landing page builders?
Most teams can get a workable setup in a half day to two days. The real work is deciding your workflow (stages, ownership, and client touchpoints).
Do these tools support client access and permissions?
Usually, yes — but it varies by plan. Before committing, confirm guest seats, client permissions, and whether clients need paid accounts.