CRM for Agencies (2026)

Start with the right CRM for your agency workflow — then sanity-check with alternatives before you commit.

Practical, agency-first picks — with clear trade-offs and comparison paths.

Last updated: 2026-01-09

Start with these guides

Pick a starting point, then use alternatives and comparisons to sanity-check your choice.

Best CRM guides

Pipelines, follow‑ups, and client context — without enterprise overhead.

Sanity‑check before you buy

Use these to validate fit and avoid switching costs later.

Build your full stack

CRM usually connects to proposals, project delivery, and invoicing.

Quick decision checklist

  • What’s non‑negotiable (integrations, approvals, reporting)?
  • Do you need client access (portals, guest roles, permissions)?
  • How fast do you need to be live (today vs. next month)?
  • What will break first as you grow (users, pipelines, automation)?